3 min read
Winning Big with Small Budgets: Guerrilla Auction Marketing
When I was an auctioneer at West Auctions, I learned quickly that big marketing budgets aren't always the answer. Sure, traditional advertising works...
Auctioneers
2 min read
Bringing Back the Lost Art of the Live Auction
Modern technology has transformed the auction industry. Timed, online-only auctions offer convenience and ease, but at what cost? Recent research...