Your Auction Site, Your Way with Our Auction Website Builder
Create your own white-labeled website effortlessly.
AuctionMethod lets you run auctions under your brand with easy styling and complete configurability. Seamlessly integrate colors, logos layout, and more. Our platform is always invisible to your bidders.

A White-Labeled Platform That Works Like It’s Yours

Launch online events under your domain, and with your branding.
Our auction website builder keeps you in control of your brand, audience, bidder experience, and more.




Branding and Visual Customization
Style your auction site to match your business.
- Custom Logo and Colors: Use your logo, fonts, and color palette
- Header and Footer Styling: Match your existing website’s layout
- Static Pages: Create content like "About Us" or "How to Bid
- Brand Visibility Control: Remove the "Powered by AuctionMethod" link for a fully white-labeled look
Flexible Domain Integration
Launch faster with built-in hosting and easy domain integration.
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Primary or Subdomain Options: Use your main website or link from a subdomain
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Domain Setup Help: We provide IP info or help with DNS pointing
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CMS-Friendly: Run concurrent with WordPress, Wix, or other front-end systems


Straightforward Setup
AuctionMethod's branded auction website builder is simple for any growing business to use.
- Quick Visual Setup: Apply your brand assets with support as needed
- Content Tools Included: Manage your pages and listings in one place
- Efficient Layout: Built for performance and consistency
- Support for Style Guides: Maintain brand consistency across platforms
- Third-Party Integration: Connect with tools like Shopify using APIs available through Custom Solutions
- Knowledgeable Support: When you have a question, our experts will be available and ready with an easy-to-understand answer
Worry-Free Infrastructure
Your platform stays secure, available, and ready for anything.
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Cloud-Based Hosting: All auctions run on secure, high-performance AWS infrastructure—no servers to manage
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Guaranteed Uptime & Auto-Scaling: The platform automatically scales to meet demand, ensuring speed and reliability even during peak auction traffic or sudden surges
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Continuous Security: Best-in-class security practices and isolation from your main website keep your data and payments safe
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Responsive Bug Fixes: Report issues anytime—our team handles bug fixes promptly, so your auction runs smoothly
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Always Up-to-Date: Regular maintenance and updates keep your system current without disrupting your auctions

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Affiliate and Reseller Capabilities
Grow your reach by supporting others under your brand.
- Affiliate Management: Let multiple sellers share your platform
- Reseller Model Support: Offer white-labeled marketplaces to others
- Multi-Site Options: Choose from hub-and-spoke or shared-site models based on your needs
Your Auctions Website, Your Way. Starting Today.
Try AuctionMethod for 30 days. No credit card, no pressure.
Auctioneers Love AuctionMethod
Winning words from our users.
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“I love my website! They hand built my auction site last year to suit my company's needs which anywhere else would have cost me thousands.”
Jennifer D.
Owner, Retail
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“Highly recommend! I own an auction company, and they have built the perfect platform for all our auction needs! A great company to work with and highly knowledgeable for building websites, bidding platforms, and personalized apps for business needs!”
Traci L.
Owner
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“We have had customers inform us that the AuctionMethod software is much better than other online auction sites that they have used.”
Rose T.
Owner
Real Auctions, Real Results
What our users achieve annually powered by our platform.
Lots Listed
Bidders Engaged
Auction Events Run
Renewal Rate
Platform Uptime
*Actual numbers from 2024-2025
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White-Labeled Website and Auction Website Builder FAQs
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Can I use my own domain name?
Absolutely. The platform can be set up on your main domain (e.g., www.yourcompany.com) or a subdomain (e.g., bid.yourcompany.com) to ensure seamless integration with your existing web presence.
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Can I customize the logo, colors, and layout?
Yes. You can upload your own logo, set your brand colors, and configure layout options. Additional customization is available through custom development.
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How does it connect with my existing website (e.g., WordPress)?
You can host your auction platform on a subdomain and style it to match your main site. Additionally, widgets and data feeds are available to display live or upcoming auctions directly on your primary site.
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What is the “Powered by AuctionMethod” link?
By default, a small “Powered by AuctionMethod” link appears in the footer. This can be removed with the private branding add-on for a fully white-labeled experience.
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Who handles hosting and infrastructure?
AuctionMethod handles all hosting, ensuring uptime, security, and managing Amazon Web Services (AWS) resources (databases, load balancers, web servers) so you don’t have to worry about IT headaches.
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Can the auction platform act as my full website?
Yes. Many clients use it as their main site. Our technical team can help you point your primary domain to the platform and ensure a smooth launch.
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What does the setup process look like, and how long does it take?
Getting started with AuctionMethod depends on the product you choose and whether you select any add-ons or custom features.
Here’s a general overview:- Sign the Service Agreement: A short, no-commitment digital agreement.
- Schedule Onboarding: A 45–60 minute meeting to walk through settings, add-ons, and platform configuration.
- Pay Activation Fee: A payment link is sent after onboarding.
- Technical Setup: Our team helps with domain setup and any technical work for selected add-ons.
Setup timelines vary:- Often live within a few days, or even same-day if needed. No monthly fees until you go live.
- Custom Solutions: Typical setup is 2–4 weeks, but more time is needed for custom features. No monthly billing during the pre-production phase.
Other timing factors include:- Domain name pointing
- Payment gateway approvals (usually 1–2 weeks)
- Your readiness with branding and domain info
- Sign the Service Agreement: A short, no-commitment digital agreement.
AuctionMethod is for Every Auction Business
It’s faster and easier to sell anything with our auction software.

Estate Liquidators
Simplify the process of organizing, inventorying, and selling estate assets.

Farm & Heavy Equipment
Simplify inventory listings and boost reach to serious equipment buyers.

Industrial
Manage complex lots, attract buyers, and handle surplus with a few clicks.

Non-Profits
Easy-to-run online and hybrid benefit auctions maximize fundraising efforts.

Retail Liquidators
Scalable, timed and fixed-price sales tools clear inventory quickly.

Corporations
Liquidate surplus or transition assets with audit-ready, compliant auction workflows.

Real Estate
List properties, share video walk-throughs, and capture competitive buyer interest.

Auto
Offload vehicles with branded, buyer-friendly auctions designed to drive interest.

Art & Collectables
Offer seamless sales of rare items with a flexible platform designed for curated catalogs and collector interest.

Government
Simplify surplus sales and public auctions with a compliant, configurable platform built for transparency and control.