AuctionMethod Blog

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proxy bid auction

4 min read

What Is a Proxy Bid Auction?

If you're a professional auctioneer, liquidator, or asset broker exploring online sales, you've probably heard the term "proxy bid auction." It's a powerful tool baked into many online auction platforms - and when used well, it can drive stronger...

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Stack of books with gavel for intellectual property auctions

4 min read

What 23andMe's $256M Bankruptcy Taught Us About Intellectual Property Auctions

The recent $256 million sale of 23andMe's assets to Regeneron offers valuable insights for auction professionals about the evolving landscape of...

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2 min read

How to Launch a Hyper-Local Online Auction Business

The Hyper-Local Auction Advantage The online auction space is booming, but not all growth comes from large, national platforms. A new breed of...

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3 min read

When to Use Soft Close Groups in Your Online Auction

One of the most important decisions you’ll make when setting up an online auction is how your lots will close. In most online auctions today, soft...

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3 min read

Winning Big with Small Budgets: Guerrilla Auction Marketing

When I was an auctioneer at West Auctions, I learned quickly that big marketing budgets aren't always the answer. Sure, traditional advertising works...

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2 min read

Timing Strategies That Boost Online Auction Success

Getting the timing right can make or break an online auction. At AuctionMethod, we’ve worked with hundreds of auction companies over the years, and...

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2 min read

How Gamification Can Power Engagement on Auction Platforms

If you're in the auction world, you've likely asked yourself: How can I get more people to engage, bid, and come back for more? The answer may not be...

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1 min read

How Auction Companies Can Decode Competitor Marketing

Ever feel like a competitor is everywhere at once? Their ads follow you around online. Their branding feels polished. Their auctions show up in all...

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2 min read

Usernames in Online Auctions: Transparency, Strategy & Psychology

When it comes to running successful online auctions, every detail counts - including how your bidders are identified. At AuctionMethod, our auction...

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A cartoon image of a live auction event

2 min read

Bringing Back the Lost Art of the Live Auction

Modern technology has transformed the auction industry. Timed, online-only auctions offer convenience and ease, but at what cost? Recent research...

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