Why are Online Whiskey Auctions so popular?

The world of online whiskey auctions is a pickers paradise for those seeking old and rare bottles. With a large number of online auction sites dedicated to helping owners sell bottles, the options are endless. Some sites such as auctionyourcask.com, are...

Every Object has a Story. Be the Storytellers.

While managing the @EveryAuction Twitter account, I came across @DoeandHope, which is the handle for Doe & Hope, a seller of rare and unusual antiques. Although they are based in the historic medieval village of Blunham, England, they have managed to...

Getting the Most out of Your Auction Videos on YouTube

If you thought YouTube was just a hosting and streaming service for your auction videos, think again. YouTube is the second largest search engine, next only to Google. Every video you post to your YouTube channel can be indexed or tagged, which increases the...

Playfulness at Auctions

A few days ago I was discussing AuctionMethod's new social media management program with Samuel West, a doctoral student at the University of Lund in Sweden who specializes in the research and application of "adult play as a facilitator of creativity in an...

Content Marketing For Auctioneers

I recently wrote a LinkedIn post about sharing content created by the competition that generated a decent amount of interest, so I thought I would take it a step further by providing links to resources. The information is good for anyone that is interested in...

The Auction Marketer’s Guide to Reddit

Interesting news, cool links, social commentary, and a large devoted audience. That's Reddit in a nutshell. Billed as “The Front Page of the Internet”, Reddit defies the nutshell and is so much more than words can describe. There are many reasons to love...
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