4 min read
What 23andMe's $256M Bankruptcy Taught Us About Intellectual Property Auctions
The recent $256 million sale of 23andMe's assets to Regeneron offers valuable insights for auction professionals about the evolving landscape of...
Auction Marketing
2 min read
How to Launch a Hyper-Local Online Auction Business
The Hyper-Local Auction Advantage The online auction space is booming, but not all growth comes from large, national platforms. A new breed of...
3 min read
Winning Big with Small Budgets: Guerrilla Auction Marketing
When I was an auctioneer at West Auctions, I learned quickly that big marketing budgets aren't always the answer. Sure, traditional advertising works...
2 min read
Timing Strategies That Boost Online Auction Success
Getting the timing right can make or break an online auction. At AuctionMethod, we’ve worked with hundreds of auction companies over the years, and...
2 min read
How Gamification Can Power Engagement on Auction Platforms
If you're in the auction world, you've likely asked yourself: How can I get more people to engage, bid, and come back for more? The answer may not be...
1 min read
How Auction Companies Can Decode Competitor Marketing
Ever feel like a competitor is everywhere at once? Their ads follow you around online. Their branding feels polished. Their auctions show up in all...
2 min read
Bringing Back the Lost Art of the Live Auction
Modern technology has transformed the auction industry. Timed, online-only auctions offer convenience and ease, but at what cost? Recent research...
5 min read
Unleashing the Power of Simulcast Real Estate Auctions: Psychology, Strategy
In the world of real estate, the auction method of marketing has proven to be a remarkably dynamic, efficient, and effective way of selling...
5 min read
Fishing for Bidders: A Guide to Auction Advertising
As someone who has spent the majority of my life blissfully ignorant of the intricacies of fishing, I found myself in an unexpected situation...