How Estate Auction Marketing Starts with the Item Itself
We all know the old saying: every object has a story. But in the auction world, the better version is: every object is a story - if you tell it...
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Choosing an Auction Platform? Here's What I Wish Everyone Knew
I get asked about choosing the right auction platform for your business at least twice a week. Whether it's from someone liquidating their first...
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Lessons from 23andMe’s $256M IP Auction
The recent $256 million sale of 23andMe's assets to Regeneron offers valuable insights for auction professionals about the evolving landscape of...
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How to Launch a Hyper-Local Online Auction Business
The Hyper-Local Auction Advantage The online auction space is booming, but not all growth comes from large, national platforms. A new breed of...
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Winning Big with Small Budgets: Guerrilla Auction Marketing
When I was an auctioneer at West Auctions, I learned quickly that big marketing budgets aren't always the answer. Sure, traditional advertising works...
Timing Strategies That Boost Online Auction Success
Getting the timing right can make or break an online auction. At AuctionMethod, we’ve worked with hundreds of auction companies over the years, and...
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How Gamification Can Power Engagement on Auction Platforms
If you're in the auction world, you've likely asked yourself: How can I get more people to engage, bid, and come back for more? The answer may not be...
How Auction Companies Can Decode Competitor Marketing
Ever feel like a competitor is everywhere at once? Their ads follow you around online. Their branding feels polished. Their auctions show up in all...
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Bringing Back the Lost Art of the Live Auction
Modern technology has transformed the auction industry. Timed, online-only auctions offer convenience and ease, but at what cost? Recent research...
Simulcast Real Estate Auctions Strategy and Psychology
In the world of real estate, the auction method of marketing has proven to be a remarkably dynamic, efficient, and effective way of selling...
Fishing for Bidders: A Guide to Auction Advertising
As someone who has spent the majority of my life blissfully ignorant of the intricacies of fishing, I found myself in an unexpected situation...
Enhance Your Auction Platform SEO with Analytics Integrations
It's undeniable that the auction industry has been transformed by the integration of technology. Today, more than ever, auctioneers are leveraging...