A strong auction doesn’t fail because the inventory isn’t good. It fails when the right bidders don’t show up at the right time. Auction setup and promotion aren’t last-minute tasks. They’re a repeatable system that bridges “the catalog is ready” and “the bidding got hot.” When timing, promotion, and targeting work together, auctions see stronger turnout, more competitive bidding near close, and more repeat participation over time.
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- How to build a repeatable promotion runway that creates visibility early and urgency near close
- Best practices for timing auction openings and closings based on bidder behavior, not internal schedules
- A practical framework for coordinating email, social, paid, and offline promotion without burning out your team
- Proven tactics for targeting and reactivating past bidders so every auction builds on the last
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