If you thought YouTube was just a hosting and streaming service for your auction videos, think again. YouTube is the second largest search engine, next only to Google. Every video you post to your YouTube channel can be indexed or tagged, which increases the chances that your website will show up in natural searches for keywords associated with your company.
In order to get the most out of YouTube, you have to do more than just upload a video. You will notice that a lot of auctioneers post videos of their auction items to YouTube, but they frequently fail to provide any information whatsoever about what the video is about. Often there is just a a random file name (e.g. "mov_9190.avi") and nothing else. Talk about wasted potential!
The next time you go to upload videos of auction items, put some thought into the title, description, and tags. In addition to describing the item being sold, you will also want to tell people where the item is located and when it will sell. Be sure to include keywords that are relevant to your company.
Here's an example of a complete YouTube post:
Classic Car Auction - 1966 Pontiac LeMans Sprint selling by online auction
http://yourdomain.com/item_page — Watch this great Grand Am in action and at auction. It's a one-of-a-kind barn-find that will be sold to the highest bidder at our upcoming classic car auction featuring dozens of classic cars. The vehicle is located in Roseville, California (near Sacramento). Bid for this classic car by online auction at yourdomain.com. The auction starts on April 15, 2013 and ends on April 17.
If you have the item listing handy, copy and paste the entire item description here.
Tags: pontiac lemans, lemans sprint, classic car auction, collector car, classic cars, auto auctions, vintage cars, antique cars, car auction, roseville, sacramento